WHY EXHIBIT: Where Prevention Meets Performance

One Roof. Two Critical Missions. Infinite Opportunities.

The fire service is evolving. Today’s leaders aren’t just responding to emergencies; they are proactively building safer communities. For the first time, the Fire-Rescue Med (FRM) and Community Risk Reduction Leadership (CRRL) conferences are co-locating to provide a holistic platform for fire-based EMS and risk reduction excellence.

As an exhibitor, this combined event gives you unparalleled access to a diverse cross-section of the fire service. From EMS chiefs focused on life-saving response to CRR leaders dedicated to data-driven prevention, you will meet the decision-makers who are shaping the future of public safety.

The Power of the Co-Located Experience.

No two communities are the same, but every department shares the goal of reducing risk and improving patient outcomes. This co-located event is the premier gathering for fire service leaders seeking to create, execute, and evaluate measurably successful programs.

By exhibiting, you aren't just buying a booth; you are positioning your brand at the center of the industry’s most vital conversations. Whether you are launching a new technology, reintroducing a proven solution, or seeking to foster deep industry relationships, this is where you will find your target audience.

5 Reasons You Cannot Miss This Event:

Direct Access to Decision-Makers: Connect with 300–400 anticipated leaders, chiefs, and purchasers who hold the authority to invest in new products and services.
Product Demonstration at Scale: Showcase your solutions to hundreds of departments simultaneously, eliminating the need for individual business appointments.
High-Impact Lead Generation: Accelerate your business growth by engaging with a concentrated pool of qualified prospects from both the EMS and CRR sectors.
Insight into Customer Needs: Stay ahead of the curve by learning about the top-of-mind challenges and industry trends facing your target customers today.
Enhanced Brand Visibility: Build trust through face-to-face relationships and enjoy integrated exposure across our conference website, mobile app, and on-site signage.

CRRL & FRM Attendee Spotlight

Who Attends CRRL: Fire Marshals Chief Fire Officers & Commissioners Fire Prevention Chiefs/Directors Fire Prevention Staff Fire & Life Safety Educators CRR Specialists Future Fire Prevention Leaders Firefighters Assistant Chiefs Executive Fire Department Staff

*Data based on the CRRL 2023.

Who Attends FRM:

Key decision makers and influencers in the emergency services industry:

Fire Chiefs
Battalion Commanders
Division Chiefs
EMS Coordinators

2025 Attendee Breakdown:

36% Final Decision Maker
11% Significant Influence
38% Recommend
3% Research/Specify
13% Other

Connect with Decision-Makers

Not ready to reserve a booth but would like more information. Complete our Inquiry Form and we’ll contact you.

Questions? Contact Us:

Email the the IAFC Exhibits Team at Exhibits@IAFC.org or call us (703) 896-4830.